What Does "TONIIQ" Mean?
Toniiq (pronounced "Tonique") is an homage to two fathers of modern botanical chemistry, Joseph Pelletier and Joseph Bienaimé Caventou. The french duo were pioneers in
the use of mild solvents to isolate active ingredients from plants.
In 1820, both Josephs isolated pure quinine (the active ingredient in tonic water) from the bark of the Andean cinchona tree,
which became the first extracted bioactive compound ever used successfully against an infectious disease. Quinine quickly
took off around the world and cemented itself in history as what many believe to be the very first modern medicine.
From its use by imperial British soldiers as an antimalarial cocktail, to its ancient roots in the greek word “tonikos”
(meaning “invigorating"), Toniiq is meant to bridge the traditional and modern, defining itself as a link between the natural and the scientific.
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